What is Pepero Day you may ask?
Well, it's like a combination of Halloween & Valentine's Day....what a wonderful combination!
No one is exactly sure how or when Pepero Day came about, one story states that a group of girls in middle school in Busan exchanged Pepero sticks as a wish for each other to grow "tall and slender" as the Pepero stick. Pepero sticks are the Korean version of the Japanese Pocky stick.
The original version is basically a cookie stick covered in chocolate, but other flavors include almond, strawberry, cheese, and more.
As you can see, Pepero Day occurs on November 11 every year, the 11/11 resembles a row of Pepero sticks. The holiday has become quite popular here in Korea, not just for romantic couples, but also for friends, teachers, neighbors, family, and just random people on the street!
Lotte, the conglomerate company that makes Pepero sticks (and almost every other product in Korea**) contributes about 50% of its sales from November alone. Japan has attempted to start a similar holiday for Pocky sticks, but unfortunately it hasn't caught on....it seems that Love is in the air here in Korea <3
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| my favorite flavor of Pepero- almond :) |
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